Natural resource depletion, increase in global population, climate change, and unsustainable consumption behaviors have all wreaked havoc on the ecosystem around the world.
Openness, neuroticism, conscientiousness, and family health and aging concerns interact in the prediction of health-related Internet searches in a representative U.S. sample
.Increased consumption of green products is among the most effective strategies in adoption of sustainable consumption.The purpose of current research is to investigates the effect of shopping motivation (utilitarian) antecedents’ impact on utilitarian motivation and also discussed the mediating effect of utilitarian motivation on the association between utilitarian motivation antecedents and intention to purchase green products.Online survey was used to collect the data and SEM(structural equation modeling) was used to analyze data.
De novo ORFs in Drosophila are important to organismal fitness and evolved rapidly from previously non-coding sequences.
.The antecedents of shopping motivation (utilitarian) influence the intention of consumer about green buying.
Four out of five hypothesis were supported.The findings of current research enable practitioners and managers to formulate strategies for sustainable consumption